IAB Content Taxonomy

Overview

The IAB Content Taxonomy 3.0 is the standard for the entire advertising ecosystem to segment and categorize content. Hive's APIs detect and return results for supported classes from this taxonomy. A key use case for this API is content-based ad targeting: enabling media companies to sell more granular contextually-targeted ad spots. The classes below refer to the image-based API; support for text and audio will be available separately.

For users specifically interested in the Brand Safety and Suitability classes mapped to the GARM taxonomy, another API is separately available here.

Supported IAB Classes

Hive currently addresses more than 130 IAB classes that are feasible to identify with visual signals; a comprehensive audio and text model mapping to all IAB classes from additional audible / textual signals will be released in the near future.

Note on Unique IDs: IAB provides a Unique ID for each of its classes. For convenience, these IDs are appended to the beginning of the each Hive Response ID.

Unique ID

Parent ID

Hive Response ID

1

1

1-automotive-hive_iab

2

1

2-auto_body_styles-hive_iab

3

2

3-commercial_trucks-hive_iab

4

2

4-sedan-hive_iab

5

2

5-station_wagon-hive_iab

6

2

6-suv-hive_iab

7

2

7-van-hive_iab

9

2

9-coupe-hive_iab

15

2

15-pickup_trucks-hive_iab

16

1

16-auto_type-hive_iab

27

1

27-motorcycles-hive_iab

28

1

28-road_side_assistance-hive_iab

31

1

31-auto_insurance-hive_iab

34

1

34-auto_repair-hive_iab

35

1

35-auto_safety-hive_iab

42

42

42-books_and_literature-hive_iab

57

53

57-logistics-hive_iab

92

90*

92-education_industry-hive_iab

93

90*

93-entertainment_industry-hive_iab

96

90*

96-food_industry-hive_iab

97

90*

97-healthcare_industry-hive_iab

98

90*

98-hospitality_industry-hive_iab

100

90*

100-legal_services_industry-hive_iab

101

90*

101-logistics_and_transportation_industry-hive_iab

102

90*

102-agriculture-hive_iab

104

90*

104-manufacturing_industry-hive_iab

106

90*

106-media_industry-hive_iab

109

90*

109-pharmaceutical_industry-hive_iab

111

90*

111-publishing_industry-hive_iab

113

90*

113-apparel_industry-hive_iab

114

90*

114-retail_industry-hive_iab

115

90*

115-technology_industry-hive_iab

116

90*

116-telecommunications_industry-hive_iab

117

90*

117-automotive_industry-hive_iab

118

90*

118-aviation_industry-hive_iab

119

90*

119-biotech_and_biomedical_industry-hive_iab

121

90*

121-construction_industry-hive_iab

132

132

132-education-hive_iab

135

132

135-secondary_education-hive_iab

137

132

137-college_education-hive_iab

142

132

142-early_childhood_education-hive_iab

150

150

150-attractions-hive_iab

151

150

151-amusement_and_theme_parks-hive_iab

154

150

154-malls_and_shopping_centers-hive_iab

155

150

155-museums_and_galleries-hive_iab

156

SPSHQ5*

156-musicals-hive_iab

158

150

158-nightclubs-hive_iab

160

150

160-parks-hive_iab

161

150

161-party_supplies_and_decorations-hive_iab

162

8VZQHL

162-awards_shows-hive_iab

163

163

163-personal_celebrations_and_life_events-hive_iab

165

163

165-wedding-hive_iab

169

163

169-birth-hive_iab

170

163

170-birthday-hive_iab

171

163

171-funeral-hive_iab

172

163

172-graduation-hive_iab

177

150

177-theater_venues-hive_iab

178

150

178-zoos_and_aquariums-hive_iab

179

150

179-bars_and_restaurants-hive_iab

181

150

181-casinos_and_gambling-hive_iab

187

186*

187-bereavement-hive_iab

190

186*

190-eldercare-hive_iab

191

186*

191-marriage_and_civil_unions-hive_iab

192

186*

192-parenting-hive_iab

196

192

196-parenting_babies_and_toddlers-hive_iab

197

192

197-parenting_children_aged_4_11-hive_iab

198

192

198-parenting_teens-hive_iab

201

201

201-fine_art-hive_iab

209

201

209-theater-hive_iab

210

210

210-food_and_drink-hive_iab

211

210

211-alcoholic_beverages-hive_iab

216

210

216-cooking-hive_iab

218

210

218-dining_out-hive_iab

225

223*

225-fitness_and_exercise-hive_iab

231

223*

231-weight_loss-hive_iab

232

223*

232-wellness-hive_iab

243

239*

243-musical_instruments-hive_iab

274

274

274-home_and_garden-hive_iab

275

274

275-gardening-hive_iab

276

274

276-remodeling_and_construction-hive_iab

279

274

279-home_entertaining-hive_iab

280

274

280-home_improvement-hive_iab

284

274

284-landscaping-hive_iab

286

286

286-medical_health-hive_iab

324

JLBCU7*

324-movies-hive_iab

337

JLBCU7*

338-music-hive_iab

386

386

386-politics-hive_iab

387

386

387-elections-hive_iab

422

422

422-pets-hive_iab

424

422

424-cats-hive_iab

425

422

425-dogs-hive_iab

426

422

426-fish_and_aquariums-hive_iab

427

422

427-large_animals-hive_iab

442

441*

442-apartments-hive_iab

443

441*

443-retail_property-hive_iab

444

441*

444-vacation_properties-hive_iab

446

441*

446-hotel_properties-hive_iab

447

441*

447-houses-hive_iab

449

441*

449-land_and_farms-hive_iab

450

441*

450-office_property-hive_iab

453

453

453-religion_and_spirituality-hive_iab

472

464*

472-space_and_astronomy-hive_iab

473

473

473-shopping-hive_iab

475

473

475-flower_shopping-hive_iab

477

473

477-grocery_shopping-hive_iab

478

473

478-holiday_shopping-hive_iab

482

473

482-childrens_games_and_toys-hive_iab

483

483

483-sports-hive_iab

552

552

552-style_and_fashion-hive_iab

590

590

590-personal_care-hive_iab

591

590

591-bath_and_shower-hive_iab

594

590

594-shaving-hive_iab

596

596

596-technology_and_computing-hive_iab

599

596

599-computing-hive_iab

630

599

630-laptops-hive_iab

632

596

632-consumer_electronics-hive_iab

633

632

633-cameras_and_camcorders-hive_iab

634

632

634-home_entertainment_systems-hive_iab

635

632

635-smartphones-hive_iab

636

632

636-tablets_and_e_readers-hive_iab

653

653

653-travel-hive_iab

668

664*

668-hotels_and_motels-hive_iab

669

664*

669-rail_travel-hive_iab

672

664*

672-air_travel-hive_iab

673

664*

673-beach_travel-hive_iab

678

664*

678-cruises-hive_iab

680

680

680-video_gaming-hive_iab

v9i3On

v9i3On

v9i3On-sensitive_topics-hive_iab

8FD8nI

v9i3On

8FD8nI-terrorism-hive_garm_iab

avbNf2

v9i3On

avbNf2-arms_and_ammunition-hive_garm_iab

HxqYV1

v9i3On

HxqYV1-hate_speech_and_acts_of_aggression-hive_garm_iab

I4GWl6

v9i3On

I4GWl6-death_injury_or_military_conflict-hive_garm_iab

j9PaO9

v9i3On

j9PaO9-obscenity_and_profanity-hive_garm_iab

pg0WhF

v9i3On

pg0WhF-illegal_drugs_tobacco_ecigarettes_vaping_alcohol-hive_garm_iab

Rm3SiT

v9i3On

Rm3SiT-adult_and_explicit_sexual_content-hive_garm_iab

*Parent ID is not included within our supported classes. For the full IAB Content Taxonomy see here.

Expected Output

For each frame delivered, the API will return a response for each class. The majority of classes will return either a 0 (negative) or 1 (positive). A small subset of classes (GARM classes only) will return a value from 0 to 1, indicating the confidence level of the classification.